vidalguzman.bhsu@gmail.com

Final Report: Digital Marketing Self-Promotion Portfolio

by

Course Overview This digital marketing course was designed to provide both theoretical knowledge and practical experience in modern marketing strategies. Throughout the semester the course focused on understanding how digital platforms, tools, and data are used to analyze customer behavior. This is important because this insight will improve business performance. The structure of the course … Read more

Review adidas

by

Positive review analysis Review collection As a follow up to the previous blog post regarding the use of AI to assist in digital marketing, we will look at using AI to analyze customer reviews for adidas. To analyze customer reviews, I used ChatGPT by inserting specified prompts as well as copying and pasting Google Maps … Read more

Review Under Armour

by

Positive review analysis Review collection As a follow up to the previous blog post regarding the use of AI to assist in digital marketing, we will look at using AI to analyze customer reviews for Under Armour. To analyze customer reviews, I used ChatGPT by inserting specified prompts and copying and pasting Google Maps customer … Read more

Using AI to Develop a Customer Persona and SEO Strategy for Under Armour

by

To begin this assignment, I used ChatGPT to organize and refine customer persona data for Under Armour. I gathered previously collected demographic, psychographic, and behavioral information and structured it using AI. Result: Customer Persona: Jordan Williams Non-providable information: Certain internal company data such as conversion rates, proprietary targeting strategies, and customer lifetime value metrics are … Read more

Using AI to Develop a Customer Persona and SEO Strategy for adidas

by

To begin this project, I used ChatGPT to help organize and structure customer persona data for adidas. Since I had already collected demographic, psychographic, and behavioral data from LinkedIn, Google Reviews, and the adidas website, I refined the persona using a structured AI prompt. Result: Customer Persona: Alex Martinez Non-providable information: Some information such as … Read more

Customer Persona for Under Armour

by

The second company we’re looking at is Under Armour. Under Armour is known for high performance athletic gear that focuses on durability and serious training. Unlike some brands that mix fashion with fitness, Under Armour is all about helping athletes and fitness enthusiasts perform their best. Their products are designed to handle tough workouts and … Read more

Customer Persona for Adidas

by

The first company I chose is Adidas. Adidas is a well-known global athletic and lifestyle brand that focuses on both performance and style. The brand appeals to a wide range of consumers, but it is especially popular among young adults who care about comfort, self-expression, and sustainability. Adidas has continued to grow by creating athletic … Read more